Skip to content
← All documentation
Modules·Citation Tracker

Citation Tracker: did an answer engine cite you this week

Citability says whether a page can be quoted. This says whether one was, this week, on the questions a buyer actually asks. You name the prompts, the module asks them once a week, and keeps a count: named or not, cited or not, which page, and what changed since last week.

Plans
Agency

What you get

A short list you can read in a minute on Monday: how many of your prompts named your brand, how many cited one of your pages, which prompts stopped citing you since last week and which started, and which of your pages were cited and how often. Every number is a count of something that happened, and every page is one of yours.

The reading itself stays quiet unless there is something to do. It carries one sentence in two cases only: a prompt that cited you last week does not this week, or a page that passes every citability check is never cited while a weaker page of yours is. A count that did not change is not news, and a count that went up is not work.

The operator’s steps

The module runs on its own every Monday morning. Your part is choosing the questions.

  1. Write the prompts a buyer would type into an assistant when they are close to choosing: the job to be done, the comparison they are weighing, the question they ask before paying. Up to the plan’s cap per site, and every one is a call to the engine each week.
  2. Wait for Monday, or ask for this week’s run from the screen. A week gets one run whichever way it is asked for.
  3. Read the week against the one before it. A prompt that stopped citing you is the first thing to look at; the page it used to cite is named next to it.
  4. When a strong page is never cited while a weaker one is, look at the weaker page: it is what the engine found easy to quote, and the strong page can learn from it.

What it refuses to be

It is not a rank tracker and it is not a share-of-voice chart. It never asks where you rank, never estimates a percentage of a market, and never draws a line going up. It does not keep the answers: what the engine wrote is judged by code and discarded, and only the verdict stays. It does not guess: a page is cited when its address is in the answer, and a brand is named when its name is in the text, by a rule, not by a model.

It is a cost centre, which is why it lives on the Agency plan with a cap on prompts. A weekly run of thirty questions through an answer engine is not something a first reading should start on its own.

See it on your own site

Which of these would your site trip?

Read your site, free