Links
Broken links, redirect chains, orphan pages and how internal link equity moves around the site.
Broken internal link
Update the link to the page’s new address, or remove it if the target is gone for good.
- Id
- BROKEN_INTERNAL_LINK
- Fix estimate
- 5 min per page
Redirect loop
Break the loop by making one URL in the cycle return the page directly instead of redirecting.
- Id
- REDIRECT_LOOP
- Fix estimate
- 8 min per page
Redirect leads to a broken page
Point the redirect at a live page, or remove links to it if the content is gone for good.
- Id
- REDIRECT_TO_BROKEN
- Fix estimate
- 6 min per page
Page gets search traffic but has no internal links
- Id
- TRAFFIC_ORPHAN
- Fix estimate
- 10 min per page
Page references broken images or files
Fix or remove references to files that return errors — visitors see broken images and crawlers waste fetches.
- Id
- BROKEN_RESOURCE
- Fix estimate
- 5 min per page
Insecure link on a secure site
- Id
- LINK_TO_HTTP_ON_HTTPS_SITE
- Fix estimate
- 3 min per page
Redirect chain (2+ hops)
Point the first redirect straight at the final URL so every hop in between disappears.
- Id
- REDIRECT_CHAIN
- Fix estimate
- 5 min per page
Internal links carry campaign parameters
Strip the campaign parameters from links inside the site: they report your own visitors as arriving from elsewhere and ask for a second copy of the page.
- Id
- URL_HAS_TRACKING_PARAMS
- Fix estimate
- 15 min per page
Broken external link
Replace the link with a working alternative or remove it.
- Id
- BROKEN_EXTERNAL_LINK
- Fix estimate
- 3 min per page
Page buried deep in the site
Add a link from a page closer to the homepage so this one is reachable in fewer clicks.
- Id
- DEEP_PAGE
- Fires at
- > 4 clicks
- Fix estimate
- 10 min per page
Internal links marked nofollow
Drop rel="nofollow" from links to your own pages: it withholds the signal from the page you are pointing at without protecting anything.
- Id
- INTERNAL_LINK_NOFOLLOW
- Fix estimate
- 3 min per page
Internal link points to a redirect
Update the link to the redirect’s final destination and save crawlers the extra hop.
- Id
- INTERNAL_LINK_TO_REDIRECT
- Fix estimate
- 3 min per page
Page linked both follow and nofollow internally
Decide whether the page should pass link signals and use the same rel treatment everywhere it is linked.
- Id
- LINK_RELATION_CONFLICT
- Fix estimate
- 5 min per page
Page has very few internal links pointing to it
- Id
- LOW_LINK_SCORE
- Fires at
- ≤ 1 internal links
- Fix estimate
- 8 min per page
Orphan page (in sitemap, not linked)
Link to this page from a relevant menu, hub, or related article so visitors and crawlers can reach it.
- Id
- ORPHAN_PAGE
- Fix estimate
- 10 min per page