Knowledge base
Technical SEO, calmly explained.
Short guides to the unglamorous parts of SEO — sitemaps, speed, audits — written for people who run websites, not spreadsheets.
July 25, 2026 · 6 min read
What Screaming Frog will not tell you
Four checks with no equivalent in a desktop crawler, and one thing we deliberately refuse to sell you. Based on what Google has actually said about how it crawls.
Read the article →July 8, 2026 · 4 min read
Core Web Vitals, in plain language
LCP, INP and CLS sound like lab equipment. They are really three simple questions about how your site feels to a person in a hurry.
Read the article →June 24, 2026 · 5 min read
Sitemaps and crawlability: helping Google find every page
The most expensive SEO problem is invisible: pages that simply never get found. How sitemaps, internal links and redirects decide what Google sees.
Read the article →June 10, 2026 · 4 min read
How to read a technical SEO audit without panic
Three thousand error rows do not mean your site is broken. A calm method for turning an audit into a short list of things worth doing.
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