Technical SEO, calmly explained.
Short guides to the unglamorous parts of SEO (sitemaps, speed, audits), written for people who run websites.
The questions where Bing’s AI cited someone else
Bing Webmaster Tools now groups the questions on which Copilot and Bing’s AI answers cited your site into topics, and lists the questions where they cited a rival instead. What the tab shows, what its numbers can carry, three checks before a query becomes work, a prompt that reads the export with you, and why we left it out of the product.
Read the article →A hub, its pages, and the links between them
Every SEO tool draws the topic cluster: a hub in the middle, its pages around it, arrows both ways. SEOLift now reads the arrows off your own pages, hands the missing ones to the Internal Link Dealer, and checks on the result page whether the topic has room for one more page.
Read the article →Your Search Console, turned into this week’s list of changes
Search Console tells you where you appear. SEOLift joins it to the reading of your site and turns it into a short list for the week: the exact change, a forecast as a range, and a measurement once you have made it.
Read the article →Pages to write, before a competitor does
SEOLift now hands you the pages your site is missing as briefs: the search, an outline in the words people type, the links waiting for the page, and a check after you publish. Here is each piece, and what it refuses to guess.
Read the article →See what Googlebot actually does on your server
A reading shows what your site offers. Your server logs show what Googlebot actually took. Six screens, verified crawlers only, and not one visitor stored. What Log Intelligence shows you, feature by feature.
Read the article →Can an AI assistant quote you at all, and how easily
Three gates decide whether an answer engine may quote a page at all. Past them: a score you can take apart, fix drafts that invent no numbers, and a re-check you can run the same minute. What Citability measures, and what it leaves alone.
Read the article →Did an assistant cite you this week?
Citability tells you a page can be quoted. The Citation Tracker tells you whether it was, this week, on the questions your buyers ask. What it counts on Monday, how to choose the prompts, the only two sentences it adds to your reading, and where it stops.
Read the article →Internal links are thousands of small decisions
Most internal-linking tools write. Ours judges: ten typed questions per candidate link, an anchor that must already be in your copy, and a refusal for every page nothing honest fits. What that produced on a 1,300-page shop and a 5,000-page directory.
Read the article →What Screaming Frog will not tell you
Four checks with no equivalent in a desktop crawler, and one thing we deliberately refuse to sell you. Based on what Google has actually said about how it crawls.
Read the article →Core Web Vitals, in plain language
LCP, INP and CLS sound like lab equipment. They are really three simple questions about how your site feels to a person in a hurry.
Read the article →Sitemaps and crawlability: helping Google find every page
The most expensive SEO problem is invisible: pages that simply never get found. How sitemaps, internal links and redirects decide what Google sees.
Read the article →How to read a technical SEO audit without panic
Three thousand error rows do not mean your site is broken. A calm method for turning an audit into a short list of things worth doing.
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