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№ 01·SEO audit in plain words

We turn three thousand errors into three things to do this week.

Paste your address and we read the whole site, then write a short reading: where traffic is leaking and what to fix first. Mark each fix done and we check it on the next reading.

No credit card · First reading in minutesWorks with any CMSFree plan: 500 pages · 4 readings · 2 written briefings a month
northernthread.co · Sample reading № 14
What we'd do this week

Your product pages are fine. Google cannot find them.

76
SEO score
Healthy
  1. 01Google cannot find 340 of your product pages — they are missing from the sitemap.
  2. 02Your checkout takes 5.8 seconds to respond on a phone — slow enough to lose the sale.
  3. 03The rest can wait. Do these two this week.
Actions this week
2
Five at most.
Time for this week
~3hrs
Just the tasks above.
Pages read
1,284
of 1,291 found
The panel itself, on a sample reading. Every button here works.
For the shop owner, the writer, and the SaaS marketer: people who tend a site and want to stay out of spreadsheets
The product

Three things you do
after the first reading.

How it works →
01

A reading, when you ask.

Run a reading when you are ready. Every plan has a monthly allowance; paid plans can also come back on a schedule. The written reading is short — what to fix first, readable in under a minute.

Your reading · 20 Apr
Your product pages are strong. The leak is that Google cannot find 340 of them, and checkout is too slow on a phone.
02

An action plan you can actually do.

A short list, worst leaks first. Each one says what to do, roughly how long, and has a “mark as fixed” button we re-check on the next reading.

Action 01 · High impact · 10 min
Consolidate three versions of /collections/hand-knit
A canonical tag on each variant, pointing to the root URL, fixes this in one change.
03

A chat that has read the whole site.

Ask why a page dropped, whether a title is any good, what to change on a product. It answers like a patient expert with nothing to sell you.

Why did /blog traffic drop?
Two things happened. First, /blog/sustainability has a 'noindex' tag — probably a migration leftover. Second, your /blog hero images are 2–3MB each, hurting load time. Fix #1 first; #2 is a lovely weekend project.
Where we look that others do not

Five checks a desktop crawler will not spell out.

Most crawlers hand you the raw table. These start from how shops actually break, and answer in a sentence.

01

Filters that quietly multiply the shop

Google says faceted navigation and action parameters cause three quarters of reported over-crawling. We count the extra URLs each listing grows into, and say which to close.

02

Google only reads the first 2 MB

Googlebot downloads the first 2 MB of a page and ignores the rest. We measure whether your title, canonical and structured data sit past that line.

03

Whether a re-check costs you anything

A page with an ETag can answer an unchanged visit with a cheap 304. Half of AI-crawler traffic is re-fetching pages that never changed — we check whether yours can skip that work.

04

Four thousand rows, folded into one template

Technical problems live in templates. We cluster every URL into its template and say "product template: 4,213 pages, missing alt text", one line for the whole set.

05

Titles that match the page

We measure how much of the title and description actually appears in the page, and flag the ones Google will rewrite.

See every check we run →
Modules

More answers, for when the reading is not the whole story.

The reading says what to fix. The modules answer the questions that come next: what crawlers really do on your server, which pages are one change away from more traffic, and whether an answer engine can quote you at all. Switch one on when you need it.

Which plan includes what →
01Log Intelligence

See what Googlebot actually does on your server

Upload your access logs and learn which templates verified crawlers reach, which they skip, and how much of their budget goes to pages that can never rank. Visitors are discarded while the file is read, so there is no privacy paperwork.

Included in AgencyRead more →
02SEOLift

Turn Search Console into a list of changes that pay

You have the searches, the impressions and the positions. SEOLift tells you what to do with them: the pages stuck on page two, titles that rank and go unclicked, two pages fighting over one search, questions nobody on your site answers, and afterwards whether each change worked.

Included in Business and AgencyRead more →
03Citability

Know whether an answer engine can quote you

A score for how easily an assistant can lift an answer out of your pages, the checks behind it, and a draft of each fix. Whether you can be quoted at all is checked on every plan, including the free one.

Included in Business and AgencyRead more →
04Internal Link Dealer

Place the internal links an editor would keep, and none of the others

Thousands of small yes or no decisions, one paragraph at a time: is there a reader reason to link, is the phrase already in the copy, which page. Honest placements out, refusals written down, nothing invented.

Included in Business and AgencyRead more →
05Citation Tracker

Know when an assistant stops citing you

You name the questions a buyer asks an assistant. Once a week we ask them and count: named or not, cited or not, and which of your pages. On Monday you see which prompts stopped citing you. Everything here is a count.

Included in AgencyRead more →

Modules leave your weekly plan alone, with one exception: once your server logs are uploaded, Log Intelligence can add a card for indexable pages that verified Googlebot or Bingbot never fetched. Switch any other module on or off and the Monday briefing stays the same.

SEOLift

You have Search Console. Here is what you can do with it.

Search Console tells you what people search for and where you appear. On its own it is a table. Joined to the reading, every row becomes a decision: work on this page, make this change, leave that one alone.

You have: positions and impressions for every search

So you can see the pages stuck on page two for searches people actually make, and the one change holding each of them back: a title, a few internal links, a heading.

You have: your own click-through rate at every position

So you can find the pages that rank and get ignored, and win the clicks without ranking any higher. The suggested title only uses numbers that are already on the page.

You have: every search mapped to the pages it lands on

So you can catch two of your pages splitting one search, or the wrong page ranking for it, before you write a third page on the same subject.

You have: the questions people type

So you can put the question in a heading and the answer in the first two sentences under it. The same change earns the click and the quote in an AI answer.

You have: searches you show up for with no page behind them

So you can write the few pages your demand already asks for, in the words people typed into the search box.

You have: sixteen months of history

So you can win back lost traffic with the cause named from your own rows: overtaken, the result page changed shape, or people simply stopped searching.

You have: a before and an after, next to pages nobody touched

So you can know whether the change worked: Confirmed, Probable, No effect or Cost traffic. The weather and the season are taken out.

You have: the share of your demand the data can actually see

So you can know which numbers are partial before you act on them, and which recommendations we looked at and chose not to make.

You have: every internal link, read from the reading of your site

So you can see which page in a topic does not link to its hub and which hub does not link back, hand the missing pairs to the Internal Link Dealer, and check on the result page whether the topic has room for one more page.

Business and Agency. Every click, position and forecast is arithmetic over your own rows; no model invents a number.

How SEOLift works →
Begin

A few minutes. One honest reading. The rest is up to you.

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