Content

Duplicate page titles

Write a unique title for each page that describes what only that page is about.

Id

DUPLICATE_TITLE

Fix estimate

4 min per page

Page answers 200 with nothing in it

Serve the page's content in the HTML, or answer 404 if there is none: an empty 200 is indexed as a page about nothing.

Id

EMPTY_PAGE

Fix estimate

15 min per page

Missing page title

Add a <title> tag of roughly 50–60 characters that says what the page is about.

Id

MISSING_TITLE

Fix estimate

4 min per page

Title arrives only after JavaScript runs

Send the title in the HTML the server returns; everything that reads the page before running scripts sees it without one.

Id

TITLE_ONLY_IN_RENDERED_HTML

Fix estimate

20 min per page

Search clicks dropped vs the prior 30-day period

Id

CLICKS_DROP

Fix estimate

20 min per page

Duplicate meta descriptions

Give each page its own one- or two-sentence description of what is on it.

Id

DUPLICATE_META_DESCRIPTION

Fix estimate

4 min per page

High impressions but low click-through rate

Rewrite the title and meta description to better match what searchers are looking for.

Id

HIGH_IMPRESSIONS_LOW_CTR

Fires at

≥ 100 impressions

Fix estimate

15 min per page

Title barely matches the page content

Rewrite the title so it reflects what the page actually says — a mismatched title costs clicks and rankings.

Id

IRRELEVANT_TITLE

Fires at

< 0.3 score

Fix estimate

8 min per page

Placeholder "lorem ipsum" text left on the page

Replace the placeholder text with real content — it is visible to visitors and search engines alike.

Id

LOREM_IPSUM_PLACEHOLDER

Fix estimate

15 min per page

Missing H1 heading

Add one H1 heading near the top of the page that matches its main topic.

Id

MISSING_H1

Fix estimate

5 min per page

Images missing alt text

Add a short alt attribute describing each image for screen readers and image search.

Id

MISSING_IMAGE_ALT

Fix estimate

2 min per page

Missing lang attribute

Declare the page language on the html element, for example lang="pl", so screen readers and search engines know how to read it.

Id

MISSING_LANG

Fix estimate

5 min per page

Missing meta description

Add a meta description of roughly 120–155 characters summarising the page.

Id

MISSING_META_DESCRIPTION

Fix estimate

4 min per page

Clicks on a search query fell vs the prior 30-day period

Id

QUERY_CLICKS_DROP

Fix estimate

20 min per page

A search query ranks for this page but almost nobody clicks

Id

QUERY_HIGH_IMPRESSIONS_LOW_CTR

Fires at

≥ 50 impressions

Fix estimate

15 min per page

Average search position worsened vs the prior 30-day period

Id

RANKING_POSITION_WORSENED

Fires at

≥ 3 positions

Fix estimate

25 min per page

Structured data missing required properties

Id

STRUCTURED_DATA_INVALID

Fix estimate

10 min per page

Template image missing alt text

One image the theme prints on every page (a logo or icon) has no alt text — add it once in the template and every page is covered.

Id

TEMPLATE_IMAGE_MISSING_ALT

Fix estimate

5 min per page

Thin content

Expand the page with genuinely useful detail, or merge it into a stronger related page.

Id

THIN_CONTENT

Fires at

< 200 words

Fix estimate

30 min per page

Duplicate H1 across pages

Id

DUPLICATE_H1

Fix estimate

5 min per page

Duplicate image alt text

Id

DUPLICATE_IMAGE_ALT

Fix estimate

2 min per page

Empty heading tags

Give every heading text, or use a styled div where the tag was only there for spacing.

Id

EMPTY_HEADING

Fix estimate

3 min per page

Heading levels skip a rank

Move down one heading level at a time, so an H1 is followed by an H2 before any H3.

Id

HEADING_ORDER_SKIP

Fix estimate

5 min per page

Share card is missing tags

Fill in the four tags a share card needs: title, description, image and url.

Id

INCOMPLETE_OPEN_GRAPH

Fix estimate

10 min per page

Meta description barely matches the page content

Rewrite the description using the vocabulary of the page itself so Google keeps it instead of substituting its own.

Id

IRRELEVANT_META_DESCRIPTION

Fires at

< 0.2 score

Fix estimate

6 min per page

Low text-to-HTML ratio

Id

LOW_TEXT_RATIO

Fires at

< 10 %

Fix estimate

20 min per page

Meta description too long

Id

META_DESC_TOO_LONG

Fires at

> 160 characters

Fix estimate

3 min per page

Meta description too short

Id

META_DESC_TOO_SHORT

Fires at

< 70 characters

Fix estimate

3 min per page

Article has no author in its markup

Name the author in the article markup: an answer engine cites what it can attribute.

Id

MISSING_ARTICLE_AUTHOR

Fix estimate

10 min per page

Article has no date in its markup

Add datePublished, and dateModified when it changes: undated advice is quoted less and trusted less.

Id

MISSING_ARTICLE_DATE

Fix estimate

10 min per page

No BreadcrumbList markup

Emit BreadcrumbList JSON-LD on pages below the top level so search results show the path instead of a bare URL.

Id

MISSING_BREADCRUMB_MARKUP

Fix estimate

10 min per page

Missing character-encoding declaration

Declare <meta charset="utf-8"> early in <head> so text renders correctly everywhere.

Id

MISSING_CHARSET

Fix estimate

3 min per page

No favicon found

Add a favicon — Google shows it next to your result on mobile, and browsers show it on every tab.

Id

MISSING_FAVICON

Fix estimate

10 min per page

No llms.txt

Add an llms.txt naming what the site is and where its canonical explanations live, the way robots.txt names the sitemap.

Id

MISSING_LLMS_TXT

Fix estimate

30 min per page

Missing Open Graph tags

Id

MISSING_OPEN_GRAPH

Fix estimate

5 min per page

Organization markup has no logo

Add a logo property to the Organization block, pointing at a square image of at least 112 px.

Id

MISSING_ORGANIZATION_LOGO

Fix estimate

10 min per page

Site identity not marked up

Add an Organization or LocalBusiness block naming who the site belongs to, so search engines can tie the pages to one entity.

Id

MISSING_ORGANIZATION_MARKUP

Fix estimate

15 min per page

Organization markup has no sameAs links

List the brand profiles you control in sameAs, so search engines can confirm the entity against sources they already trust.

Id

MISSING_SAMEAS_PROFILES

Fix estimate

10 min per page

Missing structured data (JSON-LD)

Id

MISSING_STRUCTURED_DATA

Fix estimate

15 min per page

Missing Twitter/X Card tags

Add twitter:card, twitter:title, twitter:description and twitter:image so links shared on X show a preview instead of a bare URL.

Id

MISSING_TWITTER_CARD

Fix estimate

5 min per page

More than one H1

Keep a single H1 per page and demote the extra ones to H2 or H3.

Id

MULTIPLE_H1

Fix estimate

5 min per page

Multiple meta descriptions

Id

MULTIPLE_META_DESCRIPTION

Fix estimate

4 min per page

Multiple title tags

Id

MULTIPLE_TITLE

Fix estimate

4 min per page

Title longer than recommended

Trim the title to roughly 60 characters so it is not cut off in search results.

Id

TITLE_TOO_LONG

Fires at

> 60 characters

Fix estimate

3 min per page

Title shorter than recommended

Expand the title with a few descriptive words so searchers know what to expect.

Id

TITLE_TOO_SHORT

Fires at

< 30 characters

Fix estimate

3 min per page